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A Series On Trust - Part 1: Why Trust Is So Important

Updated: Jun 30

Kristin Schleicher

Early in my career, I have had a boss who used to say:

"Employees never leave their companies, they always leave their bosses."

That made me think for years: IF that were true, what would be a big enough reason to leave? And although

I don’t agree with this statement in its totality, I have come to the conclusion that it would have to be the lack of trust.

At its core, trust is about reliability, integrity, and transparency. Trust is deeply rooted in the foundation of all relationships and unfolds in so many different aspects: communication, collaboration, effectiveness, accountability, morale, autonomy, work atmosphere, innovation and creativity.

If I had to choose just one single lecture for all my future clients, it would undoubtedly be about TRUST.

The "Concept of Trust" is an invaluable tool that teaches us so many important things in many different ways, allowing us to grow not only professionally but also personally. Leaders who prioritize trust inspire loyalty, commitment, and resilience, laying the groundwork for sustainable success.

It's about creating a culture where trust is the norm, not the exception. When trust is deeply embedded in the organization’s or team’s DNA, remarkable things happen: productivity rises, morale improves, collaboration becomes seamless, and a sense of shared purpose drives everyone toward common goals.

The Ripple Effect of Trust


The significance of trust extends far beyond individual interactions and is one of the most influential lessons for my clients. Trust influences organizational culture, employee engagement, customer relationships, and overall business performance.

Organizational Culture

Trust is a cornerstone of a positive organizational culture. It sets the tone for how employees interact, communicate, and collaborate within the workplace. In a culture of trust, employees feel valued, respected, and empowered, leading to

higher levels of engagement, morale, and job satisfaction.

Individual Performance

Talented individuals may possess the skills, knowledge, and expertise required for their roles. However, without trust, they may struggle to collaborate effectively with teammates, share ideas openly, or take necessary risks. Trust fosters an environment where individuals feel comfortable and empowered to contribute their best work, leveraging their talents to drive collective success.

Team Dynamics

Well-designed processes are essential for efficient workflow and productivity. However, trust is what binds teams together, enabling seamless coordination, communication, and collaboration. When team members trust each other, they are more likely to support one another, resolve conflicts constructively, and work towards common goals, enhancing overall team performance.

Customer Relationships

Trust is also vital in building and maintaining relationships with customers and clients. When customers trust a company or its representatives, they are more likely to make repeat purchases, recommend the brand to others, and remain loyal over the long term. Trustworthiness enhances customer satisfaction and loyalty, driving business growth and profitability.

Business Performance

Ultimately, the presence or absence of trust can significantly impact overall business performance. Organizations with high levels of trust tend to experience lower turnover rates, higher employee productivity, stronger customer loyalty, and greater resilience in the face of challenges. Trustworthy leaders who prioritize building trust across all levels of the organization create a positive cycle of success, driving sustainable growth and success.

How would you describe the level of trust within your organization? Tell us about it.


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